Traffic, SEO, and AI visibility, in one simple platform
Everything you need to understand your site and grow it, from a privacy-first analytics core to a real search backbone, without the GA4 headache or a heavy SEO platform.
Free to start, no credit card. Every feature below works on the dashboard, via API, and via MCP.
A clean analytics dashboard you can actually read
Pageviews, visitors, sessions, sources, devices, locations, and top pages, presented simply. All the insight of GA4 without the complexity, the sampling, or the learning curve.
- Visitors, sessions, pageviews, and bounce, at a glance
- Traffic sources, devices, browsers, and geography
- Top pages and entry points, ranked
- Flexible date ranges and period comparisons
See who is on your site, right now
Watch visitors arrive in real time, with the page they are on, where they came from, and their location. Perfect for launch days and campaign pushes.
- Live active-visitor count, updating continuously
- Current pages, sources, and locations
- Spot traffic spikes the moment they happen
A real search backbone, built right in
Connect Google Search Console and layer on dedicated SEO data, so your rankings, queries, and competitive picture sit next to your traffic. Powerful search data, presented as simply as the rest of the dashboard.
- Search Console queries, clicks, impressions, and positions
- Keyword position tracking with movement over time
- Competitor rank monitoring and content-gap discovery
- Keyword difficulty, SERP positions, and backlink monitoring
See where visitors click and how far they read
Click and scroll heatmaps show what is actually drawing attention on each page, and where people drop off, so you can fix the pages that matter.
- Click heatmaps for any page
- Scroll-depth maps showing how far visitors read
- Visual on the dashboard, summarized for your AI via MCP
Track the actions that matter
Define goals for signups, purchases, or any event, then build conversion funnels to see exactly where people drop off on the way.
- Custom goals for any conversion or event
- Multi-step funnels with drop-off analysis
- Conversion rates by source and campaign
See which companies are visiting
Identify the businesses landing on your site, with industry and engagement context, so sales and marketing know who is paying attention.
- Company name, industry, and size where identifiable
- Pages viewed and engagement scoring
- A warm-lead signal that fits B2B sales
Track how AI assistants see your brand
As people increasingly ask ChatGPT, Perplexity, and Gemini instead of searching, ezStats tracks where your brand is mentioned and cited, and identifies when visits arrive from AI assistants.
- Brand-mention tracking across major AI assistants
- Google AI Overview citation monitoring
- Identify visits that came from an AI assistant
The numbers that matter, in your inbox
Schedule weekly or monthly summaries to yourself, your team, or your clients. Clean, readable, and white-labelable for agencies.
- Scheduled weekly and monthly digests
- Traffic, goals, and SEO highlights in one place
- White-label option for agency reporting
GDPR-friendly, with no cookie banner
ezStats is cookieless and collects no personal data, so in most cases you can drop the consent banner entirely. Lighter pages, less legal surface, and analytics you can feel good about.
- No cookies, no cross-site tracking
- No personal data collected
- Designed around GDPR and similar regulations
Numbers you can trust
Advanced bot detection filters out crawlers, scrapers, and suspicious traffic automatically, so your reports reflect real humans, not noise.
- Automatic crawler and scraper filtering
- Suspicious-traffic detection
- Clean, human-only metrics by default
Bring your history with you
Switching from GA4 does not mean starting from zero. Import up to a year of your Google Analytics history in one click and keep your trends intact.
- One-click import of up to a year of GA4 data
- Historical sessions, pageviews, and sources preserved
- Continuous trends from day one
Built for your tools, and your AI
Every metric is available through a clean REST API and an official MCP server, so you can pull data into dashboards and pipelines, or let an AI agent install, read, and operate ezStats for you.
- Full REST API for every metric
- Official MCP server: read on every plan, write and trigger on paid
- An agent can install and run the whole thing
ezstats.get_site_overview(
site="boardsite.com",
range="30d"
)
# → visitors, sources, top pages,
# SEO positions, AI mentions
Works with your stack
Install in minutes on whatever you are running, and connect the tools your workflow already uses.
WordPress
Plugin or snippet
Shopify
One-line install
Next.js / React
Snippet or package
Any site
Drop-in script tag
Search Console
Native integration
Google Analytics
One-click import
REST API
Every metric
MCP server
For AI agents
Ready to see your website clearly?
Start free, or let your AI help set it up. No credit card.